Stephanie Meacham

10 Tips for Becoming the Center of Attention at Any Event

Custom inflatables truly give you enormous flexibility during marketing events. Because they can actually work in different capacities or simply stand steadfast and attract attention, the possibilities in design and function are practically limitless. He... Read >

3 Ways to Make Outdoor Events User-Friendly

Outdoor events, in and of themselves, are special just because they take place outside. What many event coordinators may forget is that outdoor events require special care in several areas to ensure visitors remain comfortable and have fun. The most i... Read >

Inflatable Arches Add Fun to Cause Based Racing Events

When you need an entrance – or an exit – custom inflatable archways mark the route in a highly professional manner. From corralling runners, to guiding visitors to the festival gate, to serving as a photo opp, inflatable arches light the way like beacons... Read >

The Failsafe Way to Create Buzz for a New Product Launch

Buzz. First introduced as a - well - "buzzword" in about 1998, it faded from the marketing vocabulary a few years later. However, with the explosion of Web 2.0 in recent years, the catchphrase is back in full force. What better way to describe the phenome... Read >

3 Grand Opening Ideas that Set the Stage for Your Business

While there are no firm statistics, professionals have noticed that the majority of businesses that close within the first two years did not have an official grand opening event. Those same pros continue to surmise that if you create a successful grand o... Read >

7 Proven Tools that Increase Marketing Response for Community & Nonprofit Events

Creating goodwill. Giving back. Celebrating your community. Raising funds for worthy causes. These and others are excellent reasons for participating in community events. But, marketing in these venues can be tricky. Will you get lost in the crowd? ... Read >

3 Ways to Boost Team Spirit and Attendance with Inflatables

Whether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues decline; concession stand income is redu... Read >

Discover the Serious Side of Promoting with Fun Inflatable Parade Balloons

Parades have always been one of the best ways to generate excitement. Usually centered on a holiday such as Veteran's Day, July 4th or Thanksgiving, this fun gathering of the masses is a tradition that goes back well over a century. But savvy business o... Read >

3 Product Launch Ideas Designed to Deliver Primo Results

There are literally hundreds of thousands of new products launched every year. The enormous task of bringing these products to the attention of the public falls in the laps of business owners and/or marketing directors. Your choices for promotion ma... Read >

Custom Inflatable Colons Take the Scary Out of Screenings

There are certain things the vast majority of the population is extremely uncomfortable talking about. Included on that short list are changing their diets, their in-laws coming to visit and cancer. (The in-laws are probably the most intimidating of the ... Read >

Inflatable Stage Props: The Flexible Choice for Concerts, Theater & TV Shows

Whether you're producing a rock concert, a theatrical performance or a television show, props are major elements in the mix. Coming up with everything needed to make the stage interesting and inviting to your audience can send you running from one corner... Read >

Stress-Free Mobile Marketing with Portable Trade Show Displays

Have you ever watched a trade show manager at work? Shipping manifest in one hand and cell phone pressed to her ear, she tried to bring order out of chaos. Scanning a crowded exhibit hall for a late display vendor, she watches the clock as the limited tim... Read >

In Advertising, Size Does Matter

These days, your advertising dollar has to work hard. Your customer's attention is being pulled in a hundred directions, and the competition for her time - and money - is fierce. What you need is a big presence with the power to captivate and charm an au... Read >

Inflatables Give 3 Powerful Advantages to Mobile Marketing Tours

If you've participated in mobile marketing tours for very long, you've seen what it takes logistically to be successful. Booths or exhibits that are all two-dimensional and the same height become invisible once the room fills with a crowd of attendees. ... Read >

Inflatables Give Extra Lift to Franchise Marketing Efforts

Franchises benefit from corporate advertising such as television and radio spots, coupons, newspaper inserts and more. But individual franchisees can't expect to succeed by resting on the efforts of others or broad-sweeping efforts performed in a catchal... Read >